Specialized Real Estate Designation & Certification Courses for Today’s Real Estate Managers & Professionals
ABR®- Accredited Buyer Representation
The goal of the ABR® Designation Core Course is to establish a foundation of training, skills, and resources to help real estate professionals succeed as a buyer’s representative.
- Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
- Offer ideas and methods for building a buyer representation business. Focus on the value the continual services you perform on behalf of buyer-clients to build a buyer business platform.
- Develop a self-customized tool for conducting a buyer counseling session. Increase the confidence, gain methods, tools, techniques, and resources to provide the support and services that buyer clients would come to expect.
Special added bonus material on attracting international buyers and how to increase a global presence on the international perspective.
SRS®- Sellers Representative Specialist
Course Objective (2 day course) NOW a NATIONAL DESIGNATION with NAR
The SRS – Seller Representative Specialist Designation in now a national designation associated with the CRB- Council of Real Estate Broker Managers and has been delivered nationwide to REALTORS® only and has received rave reviews for the course content and direction for today’s Real Estate Brokers and Professionals.
(Non-REALTOR® licensees do not qualify for this designation.)
Focuses on providing the REALTOR® practitioner with the tools necessary to represent seller clients in a variety of formats. Particular attention is given to differing listing models, office policies, field issues, legal and code ramifications to representing sellers in today’s changing environment. Topics include manual and e-methods of procuring listings, securing the listing, staging the property and marketing venues, representing the seller client when converting consumer inquiries, co-broking with cooperating agents, protecting the interests of the client when fielding multiple offers, negotiating the offer and inspection phase issues, in addition to following the pending transaction to closing.
CRB – Council of Real Estate Broker Managers
The A.R.T. of Recruiting (2 Day Course)
Business Planning Maximum Results (2 day course)
Marketing Strategies that Deliver Results (2-day course)
Position Your Business for Profit (2 day course)
Real Estate is Risky Business! (2 day course)
Sales Leadership that Drives Performance (2 day course)
Tech Tools & Tips for a Successful Business (2 day course)
Understanding & Leveraging Teams (2 day course)
The Power Negotiators Playbook (1 day course)
CIPS®- Certified International Property Specialist
(7 course classes complete/ all 1 day courses)
The CIPS course curriculum offers you hands-on experience with international real estate transactions, as well as five full days of study focusing on the critical aspects of transnational transactions, including: Currency and exchange rate issues, Cross-cultural relationships, Regional market conditions, Investment performance and Tax issues.
Global Real Estate: Local Markets: (1 day course)
￼Global Real Estate: Local Markets is the first of seven international courses developed by Global Business and Alliances of the NATIONAL ASSOCIATION OF REALTORS® (NAR). This course is designed to introduce real estate professionals to the
basic skills and knowledge necessary to facilitate international real estate transactions.
This is the prerequisite course required to earn the Certified International Property
Specialist (CIPS) designation.
The course is designed to benefit experienced international professionals, individuals
￼with real estate experience who are considering international specialization, and NAR
As the first CIPS course, Global Real Estate: Local Markets introduces participants to the ￼￼￼unique dimensions of international practice. The course is designed to create an
- Globalization of economies
- International capital flow
- Effects of currency exchange on transactions
- Basic principles and trends in international investment
- U.S. regulation of inbound investment
- Cross-cultural relationships
- Diversity and inclusive real estate practices
- Marketing and business planning strategies
- Roles and expectations in international transactions
Global Real Estate: Transaction Tools (1 day course)
The Business of U.S. Real Estate (1 day course)
Europe and International Real Estate (1 day course)
Asia/Pacific and International Real Estate (1 day course)
The Americas and International Real Estate (1 day course)
At Home with Diversity (1 Day Course)
The class teaches real estate professionals how they can increase their sensitivity and adaptability to future market trends. It addresses issues of diversity, fair housing, and cultural differences. Participants will learn practical skills and tools to expand business and effectively service all cultural groups.
At Home with Diversity (AHWD) (1-day course)
The At Home With Diversity® course is part of a comprehensive cultural diversity outreach program that will help real estate companies diversify their workplaces and improve the industry’s ability to serve culturally diverse consumers. NAR and HUD undertook a joint effort in 1998 to certify real estate professionals who are trained regarding cultural diversity and outreach and have made a commitment to a set of diversity principles. The training, built on the letter and spirit of the Fair Housing Act, provides participants with tools to build diversity outreach into their business plans to best serve a dynamic and growing market. This course is available to all professionals involved in the real estate transaction.
At Home With Diversity® is an educational experience designed to present a picture of the changing face of the real estate industry. More importantly, the class teaches how real estate professionals can increase their sensitivity and adaptability to future market trends. Additionally, you will learn to thrive as an effective service provider and community leader. The course addresses issues of diversity, fair housing, and cultural differences. All three subjects are closely related and have value for real estate professionals who must serve diverse local markets.
Upon completion of this session, participants will be able to:
- Access and analyze U.S. demographic information to understand the impact of current trends on the real estate industry.
- Examine cultural stereotypes, assumptions, and biases to increase awareness of such thoughts and attitudes, and learn how to value individual differences.
- Explain how inclusion is the aim of diversity sensitivity, and how it will increase business and enhance risk management.
- Communicate more effectively, and provide equal service to clients in their multicultural local markets.
- Apply and practice the One America Principles and fair housing laws.
- Build and expand the understanding of cultural differences.
- Develop professional and sensitive guidelines for working with people of different cultures.
- Identify personal objectives and review potential strategies to create business plans that include diversity.
SRES®- Senior Real Estate Specialist
This course helps real estate professionals develop the business-building skills and resources for specialization in the 50+ real estate market by expanding knowledge of how life stages impact real estate choices, connecting to a network of resources, and fostering empathy with clients and customers.
2 Day Course, seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. Develop the business building skills and resources needed for specialization in the 50+real estate market.
Military Relocation Professional Certification/ NEW COURSE just added JULY 2013
- Learn the processes and procedures involved in a military relocation and how these impact service members’ relocation and housing choices.
- Use demographics of the military market to formulate business strategies and determine service offerings for sellers and buyers.
- Provide information to help members through a rent or buy, sell or rent decision-making process.
- Enhance your sensitivity to the emotional issues involved when a military family relocates.
- Identify and provide services that help service members sell or find and purchase suitable homes.
- Apply knowledge of the military relocation process to guide service members through the real estate transaction.
- Explain the basics of VA financing.
- Recognize situations in which a buyer is eligible for VA financing.
SFR-Short Sales and Foreclosure Representative
For many real estate professionals, short sales and foreclosures represent the new “traditional” real estate transaction. Knowing how to maneuver the complexities of short sales as well as how to identify the distinct real estate opportunities in foreclosure are not merely good skills to have in today’s market-they are critical. This course helps students evaluate all available options for distressed homeowners and identify the components of an effective short-sale package. This course looks at how real estate professionals can counsel buyer-clients in the purchase of foreclosure properties. And as a practical resource, this course shows students how consumers can avoid foreclosure in the future.
This unique program provides vital training, support, and information to real estate professionals who are looking to advance their businesses and raise awareness in their community about the cost savings, health benefits and overall value of homes with green features. NAR’s Green Designation does more than introduce REALTORS® to this important topic, it encourages dialogue amongst industry professionals about the positive change in housing toward smarter, healthier, more sustainable homes and neighborhoods.
To obtain and use NAR’s Green Designation, three (3) course requirements must be fulfilled:
1. Green 100: Real Estate for a Sustainable Future – Awareness and Comprehension
2. Green 200: The Science of Green Building – Research and Insight
3. Green 300: Greening Your Real Estate Business – Application Skills
Green 100: Real Estate for a Sustainable Future
- Lead students through an exploration of issues and trends in relation to real estate’s role in finding the balance between people, planet, and prosperity￼
- Instill the mindset essential to building a green-focused real estate business
- Enable students to provide objective information to clients and customers on nationally recognized certifications and ratings programs that evaluate homes, products, energy efficiency, and professionals
Green 200: The Science of Green Building
- Familiarize students with green principles and choices in home design and construction • Raise awareness of innovative materials, systems, and construction methods
- Learn about energy-efficient systems including onsite power generation
- Distinguish levels and cost-benefits of retrofitting, remodeling, or renovating existing homes.
Green 300: Greening Your Real Estate Business
- Plan and implement strategies and tactics for building a green real estate business
- Adapt your core real estate business skills to list and market green properties and represent green sellers and buyers
Green: Property Management (1-day course)
As the property management elective course for NAR’s Green Designation program, this course takes a closer look at sustainable strategies, practices, and considerations in managing a full spectrum of properties–from commercial to multifamily. NAR’s Green Designation Property Management Elective Course helps students understand the real estate manager’s specific roles with regard to water conservation, energy efficiency, water efficiency, and indoor environmental quality. This course looks at methods for assessing use and supply of these resources as well as strategies that can contribute to lasting financial and environmental benefits for
owners and tenants.
- Sustainability of Real Estate Management (Aligning goals to assets, Analyze financial, environmental governmental, and voluntary drives, Solutions for different property types)
- Sustainable Property Operations (Integration of MGMT, Maintenance practices into property operations, Sustainability goals on environmental impact, attract and retention of tenants, and tenant renovations & property improvements)
- Increasing Energy Efficiency (Real Estate Managers role in efficiency, Assessment of property, efficiency through operations, maintenance, equipment & technology)
- Increasing Water Efficiency (Real Estate Managers role in efficiency, Assessment of property, efficiency through operations, maintenance, equipment & technology)
- Improving indoor Environmental Quality (Real Estate Managers role in efficiency, Assessment of property, efficiency through operations, maintenance, equipment & technology)
- Reduce, Reuse, and Recycle (Real Estate Managers role in reducing, reusing and recycling, Assessing property waste output and disposal, evaluating financial and environmental benefits)
- The Sustainable Real Estate Management Company (Creating a “Walk to Talk” office environment, Identifying TEAM professionals and Outsourcing, Designations, Certifications, Accreditations, Best Business Practices, Business Development and Future Marketing.
Green: Commercial (1-day course)
- Motivations and Trends (Sustainable Commercial Buildings, Quantitative & Qualitative)
- Brokers Role in Sustainable Commercial Property (Building types, Relevant Market
Data, Benefits & Risks of remodeling and retrofitting, Assessing Client Goals & Needs)
- Certifications and Ratings (Certifications of building designs and energy use)
- Advance Concepts in Sustainable Design (New Construction, Remodeling/ Retrofitting) • Existing Buildings (GREEN Improvements, Operations & Maintenance, Capital Upgrades)
- Valuation and Financing of Sustainable Commercial Property (Value of GREEN,
Value with Owners, Lenders and Appraisers, Funding, Underwriters and the approach to Valuation)
BPO’s The Agent’s Role in the Valuation Process
With the changing real estate landscape and the increased use of broker price opinions (BPOs) by market participants, the National Association of REALTORS® is offering a new certification, BPO Resource, recognizing REALTORS® who have completed NAR’s BPO education program. The new certification course provides REALTORS® with knowledge and skills to reduce risk and increase opportunities to create professional and accurate BPOs. This one-day course will explore the multiple uses of BPOs, how they can and cannot be used, and how to filter and select comparables to create expert and precise BPOs.
Upon completion of the core course, “BPOs: The Agent’s Role in Property Valuation”, members will need to take a free webinar and pay a one-time fee to earn the BPOR certification. Members who earn the BPOR Certification will be eligible to receive BPO orders and earn BPO revenue.
The average number of paid BPO assignments received by members who have completed the application process has beenmore than ten each month over each of the last six months of the program.
- Eligibility to receive BPO orders
- Usage of the BPOR letters after your name and in your marketing materials.
- BPOR digital certificate.
- Differentiation as a BPOR in the Realtor.org Online directory
- Logo files that can be used on business cards, email signatures and print ads
- BPOR pins available for purchase
- No annual certification dues (must maintain membership in NAR to use BPOR)
- Differentiation as a BPOR on Realtor.com®
- Elective course for the ABR® designation
￼How to become BPOR certified:
- Complete the one-day course “BPOs: The Agent’s Role in the Valuation Process” with a passing examination score of 80%.
- Submit BPOR application online at www.BPOR.org and $199 one-time application fee.
- View a free one-hour webinar on BPO best practices which will be available after you have submitted your application online.
- Be a member in good standing of the National Association of REALTORS® or one of its international cooperating associations.
- Note: You must have been licensed for at least 2 1⁄2 years and have an E&O policy (coverage through brokerage or individual policy) with $250,000 minimum coverage per incident and $500,000 aggregate maximum in order to be enrolled in the preferred provider panel.
WCR Effective Negotiating for Real Estate Professionals
Effective negotiating on behalf of others is the hallmark of the buyer’s and seller’s representatives. This course examines positional bargaining and value negotiating. It also examines unique issues when representing someone in a negotiation and breaking a negotiation impasse.
The Effective Negotiating course counts as one of the three designation courses required for the Performance Management Network Designation. This is a new curriculum course and will satisfy the designation transition for current LTGs. It also meets the elective course requirement for the ABR® Designation awarded by the Real Estate Buyer’s Agent Council (REBAC). A copy of the course completion certificate is required to receive credit towards your ABR® designation.
￼In this course, we will be examining the main types of negotiating. As a result of completing this course, you will be able to:
- Differentiate between the main negotiating practices
- List specific steps in the Positional Bargaining and Value Negotiating processes
- Select the appropriate negotiating practices based on specific negotiating circumstances
- Apply processes of positional bargaining and value negotiating during role playing activities and case scenarios
- Identify factors that could lead to impasse
- Overcome barriers in a negotiation that otherwise would lead to impasse
e-PRO® Certification Course
The evolution of e-PRO® was developed through a partnership of The National Association of REALTORS®(NAR) and the Social Media Marketing Institute (SMMI) to familiarize today’s agents with the latest technology and social media tools to enhance their business and help them engage with customers and other real estate professionals.
e-PRO® will now be available in 2 parts (Day 1 and Day 2). Day 1 will be available in a live classroom setting or online. Day 2 will be available in an online format in early 2011.
E-Pro Course Review:
NAR’s new e-PRO® curriculum shows you how to use the latest social media technologies, such as Facebook and Twitter, to create an online presence vital to reaching today’s hyper-connected consumers. e-PRO® also teaches you how to take advantage of rich media and e-office strategies to run your business more efficiently.
By becoming an e-PRO®, you not only prove to consumers that you use the most advanced real estate technology to provide exceptional service, you take the lead in your market with the many benefits the e-PRO® certification offers your business including:
- Use of e-PRO® logo and name
- Differentiation at Realtor.org and at Realtor.com®
- Customizable e-PRO® marketing materials
- Searchable and modifiable e-PRO® online profile
- Free e-PRO® webinars
- Increased industry networking opportunities
NAR’s e-PRO® Certification Program Requirements
To earn NAR’s e-PRO® Certification, you must successfully complete the two-day e- PRO® program and be a member in good standing of the National Association of REALTORS®:
- e-PRO®: Day 1 – offered online in Day 1/Day 2 bundle only through REALTOR® University or in live classroom setting. (Day 1 cannot be taken as a stand-alone course online.) The first day of e-PRO® coursework covers a wide range of topics, including the changing market, the modern consumer and how to use new real estate technologies to your advantage.
- e-PRO®: Day 2 – offered exclusively online either as stand-alone course (upon completion of Day 1 in a classroom) or as part of the Day 1/Day 2 bundle through REALTOR® University. The second day of the e-PRO® online real estate course curriculum provides a hands-on experience using social media such as Facebook, Twitter and YouTube, and teaches you how to use these technologies to build your business.
Once you have successfully completed both days of the e-PRO® coursework, you will automatically be awarded NAR’s e-PRO® certification.
Generation Buy (1-day course)
At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to
In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.
HAFA Short Sales Course (1 day course)
This brand-new course from NAR on HAFA (Home Affordable Foreclosure Alternatives) provides in-depth coverage of US Treasury, Fannie Mae and Freddie Mac programs. Since 2007, short sales have been an unfortunate but widespread fact of many real estate marketplaces and these newly introduced programs assist homeowners who need to sell their homes. This course explains the similarities and differences in the three HAFA programs in detail and will give you the tools to assist your sellers in processing short sales more efficiently.
Harnessing the Power: Skill Based Performance Management
The Harnessing the Power: Skills Based Performance Management course counts as one of the three designation courses required for the Performance Management Network Designation. It also meets the elective course requirement for the ABR® Designation awarded by the Real Estate Buyer’s Agent Council (REBAC).
What separates the best from the rest? The best have systems not just for their real estate businesses but for themselves. They have harnessed the power of performance management skills to challenge themselves, to manage their time effectively, to build credibility and develop a personal vision. This course will show you how to eliminate the obstacles that conspire to prevent you from getting to that next level in your business and in your life.
- Know how to recognize and eliminate self sabotage
- Challenge yourself to expect and achieve more in the important areas of your life
- Develop a personal vision for your business and other life areas and gain tools for achievement
- Understand how to minimize resistance to change and power your performance as a result
Introduction to Real Estate Auction (1-day course)
Written as a primer for residential and commercial real estate professionals who have had little to no experience using auctions, this course helps students how to use the auction method of marketing, identify good candidates for real estate auctions, and network with an auction firm and/or auction professionals.
RLI Land 101 (2-day course)
Land 101 counts as credit toward earning the Accredited Land Consultant (ALC) designation, awarded by RLI. It also meets the elective course requirement for the ABR® Designation awarded by the Real Estate Buyer’s Agent Council (REBAC) and may be eligible for Continuing Education (CE) credit. Consult your state board to see about CE credit eligibility. A copy of the course completion certificate is required to receive credit towards your ABR® designation.
Real Estate Marketing Reboot (1 day course)
Do you think your marketing plans and strategies at the height of the boom work as well for you today as they did then? Think again. It’s time to reconsider how you promote yourself and attract new business. It’s time for a real estate marketing REBOOT.
In this one-day course, students will revisit marketing fundamentals, branding, relationship marketing with an emphasis on electronic tools, social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field make this course a must for all real estate professionals.
Resort and Second-Home Markets (2-day course)
The course is designed to teach the essentials of buying, selling, or managing resort properties and second homes for recreation, investment, and development by U.S. and international clients and customers in the United States.
Skills and Knowledge Foundation
1. Focus on developing the skills required to be successful in the second-home vacation and investment market.
2. Use market statistics and knowledge of the motivations for a second-home purchase to develop a business strategy and make business decisions about capturing and serving the market.
3. Identify the impact of trends and issues on business strategy and client and customer service.
Customers, Clients, and Properties
1. Determine your market and customer/client profile.
2. Compare and contrast characteristics of types of second-home vacation and investment properties.
3. Explain second-home financing and ownership options.
4. Help clients and customers evaluate and choose the type of property, form of ownership, and financing options that meet their second-home objectives.
Building Your Business
1. Use information about trends affecting second-home vacation and investment properties to develop and improve marketing strategies and tactics.
2. Develop communication and marketing tactics for building customer and client relationships with long-distance and long time-frame buyers and sellers.
Tax and Investment
1. Explain investment terminology in relation to second-home vacation and investment properties.
2. Explain the IRS guidelines for tax treatment of second-home vacation and investment properties including the fourteen-day rental rule and its implications.
3. Analyze and explain the tax implications of converting investment property to personal use property.
4. Recognize the applicability of the Foreign Investment Real Property Tax Act (FIRPTA), comply with its regulations, and explain its requirements to clients and customers involved in a transaction with a foreign buyer or seller.
5. Recognize situations in which a tax-deferred 1031 exchange would be possible and advantageous.
6. Help the client or customer analyze the investment value of a property.
1. Comply with SEC guidelines regarding investment advice.
2. Recognize the impact of regulatory, insurance, growth, and environmental issues on the purchase, sale, and ownership of second-home vacation and investment properties. 3. Tap into sources of information on complying with local, state, and national regulations of second-home vacation and investment properties.
4. Participate in influencing regulatory and tourism entities to shape a favorable environment for the purchase, sale, and ownership of second-home vacation and investment properties.
RPR® (Realtors Property Resource®)
The RPR®: Real-Time Data, Market Knowledge, Informed Consumers course educates real estate professionals about real estate market research and valuation tools that consumers can access online and the pros and cons of automated valuation models (AVM. The course covers how Realtors Property Resource® tools help real estate buyers and sellers make informed decisions, as well as how REALTORS® can combine their specific expertise RPR tools to benefit clients and customers before, during, and after the real estate transaction.
Course Objectives: (1 day course)
- Familiarize real estate professionals with the real estate market research and valuation tools that consumers can access today.
- Weigh the pros and cons of automated valuation models (AVMs) and how they obtain data and calculate data.
- Apply RPR® tools to help real estate clients and customers—buyers and sellers— make informed decisions.
- Combine real estate experience and expertise with RPR®-enhanced MLS data, tools, and reports to benefit clients and customers before, during, and after the real estate transaction.
Realtors Property Resource® (RPRTM) is NAR’s exclusive online real estate database and provides REALTORS® with information on every parcel of property in the United States as well as a robust portfolio of market trend data, advanced analytical reports, and detailed maps. In this course, you will learn how automated valuation models (AVMs) may influence consumers’ online real estate research efforts. You will also learn how REALTORS® can leverage the full analytical power of the RPRTM in their listing presentations and buyer counseling sessions. Specific scripts and step-by-step instructions on how to run the seller’s report, property report, and market activity report are included.
Successful Buyer Representation in New Home Sales
The overall goals of the ABR® Designation course are to educate and prepare buyer’s reps to provide the kind of service and fidelity to buyers that sellers have always enjoyed, and to offer methods for building your buyer representation business. In each course module, you will examine a different topic, and together they create a comprehensive guide to help you become an effective, efficient-and profitable-buyer’s representative.
Successful Buyer Representation in Relocation
To keep pace with a changing real estate market, buyer’s representatives need to find new buyers to serve and new services to bring them. One important growth area is relocation buyers who are transferred by an employer or who move to take up employment. Relocation buyers have all the concerns of all other buyers, plus the added
stress associated with moving to an unfamiliar area. They are often in desperate need of representation and counseling. To best serve a transferee, a buyer’s representative needs to have a thorough understanding of the relocation process as well as the specialized services transferees’ needs. Working within the relocation process, relationship building and marketing your new niche are just a few central skills examined in this course.
Managing Single Family Homes and Small Investment Properties
- Management Agreements (Listing and Real Estate Licensure Requirements)
- Ethics and Legal Issues (Ethics, Housing Issues, Resident-Landlord, Laws & Leasing
- Risk Analysis (Program Creation, Residential Property Hazards, Insurance & Claims)
- Maintaining the Property (Maintenance: Proactive/ Reactive, Contractors, Green Ideas)
- Financial Tools (Property Budgets & Trust Accounts, Cost Benefit Analysis,
Record Keeping, and Reporting Systems)
- Marketing and Leasing (Market Analysis and Rental Rates, Internet Marketing, Property
Presentation, Resident Screening, Elements of a residential lease, Incentives Renewals)
Sign Up For a Real Estate Course Today
Contact Rich through the web form to secure your spot in an upcoming class.